It’s refreshing to many in the industry just to see a company pursuing slow, steady growth and independence. And we generally live in a world where some folks are struggling and others seem to have cash burning holes in their pockets – traditional and crypto alike. It’s doubly true at this moment, thanks to the fact that a lot of makers are flush with cash after lockdowns prompted big upticks in purchases of gear and software. As other music-related businesses have melted down (see streaming, festivals), music creation tech is in the sights of a lot of investors. This article making the rounds comes at a significant inflection point for music tech – and perhaps a reflective winter in general.
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INSIDE ABLETON, THE MUSIC SOFTWARE COMPANY EVERYONE WANTS TO BUY But normally what you don’t get is this kind of particular story. In and of itself, this isn’t news – Gerhard will routinely volunteer this as part of the history of the company. (Investment calls do get strange, though I’ve been on conference calls with MC Hammer so I guess I’ve gotten some glimpse of this world.) It was July 2020, and Behles and another Ableton executive were on the call with an unlikely group of potential investors: Diplo, the DJ-producer Scooter Braun, the entrepreneur who manages Justin Bieber and Ariana Grande, among others and Joshua Kushner, brother of Jared, husband of model Karlie Kloss and head of Thrive Capital. Last summer, with Ableton largely doing home office, founder Gerhard Behles (also a former Monolake bandmate of Robert Henke) was on what has to be one of the weirdest Zoom call lineups I can imagine: It’s all a great read, but the eye-popping moment is at the outset. But now that story gets added to their ethos, thanks to an article out now in Billboard.
Unlike some of their more prominent Berlin neighbors, Ableton has been steadfast in refusing buyouts.
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